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Webinar - Selling travel in a weak economy
When:
This event took place on 30 June 2009
Where:
Live on the IATA website - link below
available now as a download
Speakers:
Adelia Candido, Product Manager, Travel & Tourism Training, IATA
John Koldowski, Director, Strategic Intelligence Centre, Pacific Asia Travel Association (PATA)
Gary Grieve, Chairman, Chartered Institute of Marketing Travel Industry Group (CIMTIG) and Managing Director of Capela Travel Training
A K Bhatia, Director of Education, Kuoni Academy
The travel industry faces another challenging year brought on by recessionary economic conditions. Consumer spending and disposable income is affected by job losses, making consumers nervous about investing in a next vacation. Companies are seriously limiting business travel in an effort to reduce company expenses in a period of weak revenues.
In spite of general downward trends in the sale of travel products and services, experts believe that a weak economy creates opportunity for growth by stimulating innovative marketing and selling strategies.
The travel industry has proven to be resilient in the past – recovering from the many challenges resulting from safety and security issues, health threats and even recessionary crisis. Experts believe that the current weak economy is no different.
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Click here to download the webcast... |