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CIM Diploma in Hospitality & Tourism Marketing
The new CIM Diploma in Hospitality and Tourism Marketing is now on sale.
The qualification has undergone an extensive review by the CIM and the result is a highly practical professional qualification for marketers in the hospitality, travel and tourism sectors.
The new course consists of 3 modules:
Marketing & Consumer Behaviour focuses on managing marketing communications such as advertising, PR and exhibitions and activities to support the brand.
Hospitality and Services Marketing covers the underlying principles of marketing tourism services, with a particular emphasis on the tourism destination because of its crucial role as the focus of the overall tourist experience.
Tourist Behaviour and Motivation introduces learners to a range of consumer behaviour theory within the context of the international hospitality and tourism industry, together with an overview of the marketing research process.
For more information contact Capela Travel Training, the CIM-accredited study centre, on the link below:
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CIM Diploma in Hospitality & Tourism Marketing... |