Latest News

This month's edition focuses improving your email conversion rates through segmentation...from The Marketer

Research on the best way for a brand to communicate with the public during a crisis...from Cutting Edge

People are five times more likely to respond to marketing messages if a friend uses the brand, than to communications from a brand with which they have no association...from Cutting Edge.

This month's edition focuses on sports sponsorship, brand repositioning of Alton Towers, tips on pricing and Brand franchise; quick bucks or fool's gold?...from The Marketer

Companies need to adopt 'purpose-driven' marketing in order to survive in the post-recession environment...Cutting Edge

This article looks at the decline of the blog, whose position has been usurped by the faster and simpler social networks...from Cutting Edge

72% of conversions are a direct result of display advertising, compared with only 23% that result directly from search...from Cutting Edge

Research shows that if people can't get access to a product, they will want it more and work harder to get it, but that if they do acquire it, they are less likely to keep it...from Cutting Edge

By April this year, 12% of web searches were conducted via Bing, which is an increase of 4% compared with last year...from Cutting Edge

VisitBritain is launching an iPhone app to take advantage of the new Robin Hood film...from Cutting Edge